In January SportSim (once again) partnered with Tag Heuer for 2 brand activations. 

Shining a light on Tag`s relationship with BMC, SportSim helped provide the premium watch manufacturer with an engaging activation, headlined by Australian cycling royalty Cadel Evans. 

The TAG Heuer boutique in the heart of Melbourne’s luxury goods precinct in Collins Street was also host to Matilda’s Goalkeeper Lydia Williams, who netted the highest score of the night with 50 points in 30 seconds – a really impressive score. 

Other BMC riders, including veteran Simon Gerrans and up and coming rider Miles Scotson, were also in attendance to welcome TAG Heuers 3rd generation smart watch from the ‘Connected’ range.

SportSim then traveled to Sydney for some rugby action.

The ever growing Rugby 7’s Championships, held over the Australia Day long weekend, was the ultimate proving ground for Rugby fans, sponsors and players in a classic reaction test. 

Custom designed by SportSim the Rugby 7s TAG Heuer Challenge pitted mate against mate in a 3 day, best score wins event. 

With bragging rights at stake it is amazing to see the competitive juices flowing to ensure guests make there way back to the hospitality tables and seating with the highest score. 

If you want your clients and sponsors to have fun, maximise engagement and promote your brand, let SportSim design a customised game for you.