Australia`s commercial office towers are communities of diverse organisations and individuals.

These days, creating social and vibrant environments is a big focus for owners and property managers alike.

Experiential marketing has a big role to play in this area, bringing people together in `non-work` contexts to connect over a shared experience.

In April, SportSim was invited in to the lobby of one of Sydney`s most iconic office towers - Grosvenor Place.

As part of a Commonwealth Games themed activity, SportSim set up 2 different activations to capture the tenants` imaginations and get their competitive juices flowing!

The rugby kicking simulator was set up, and a competition run over 3 days to win exclusive rugby tickets.

On the other side of the lobby, SportSim operated a virtual cycling challenge, allowing guests to test themselves on a variety of virtual rides utilising the Zwift software.

Engagement was fantastic over the 3 day activation, with the Grosvenor Place tenant community proving they might just be the most competitive building in Australia...

Ask SportSim about bringing interactive experiences in to your building to connect tenants and create community.