Melbourne is home to Australia’s first Mercedes me Store, where cafe culture meets Mercedes-Benz lifestyle. This is the seventh Mercedes me location worldwide, joining cities including Hamburg, Munich and Hong Kong.

During Grand Prix week, the Mercedes brand team were looking to create an interactive activation that tested reaction speed and peripheral vision...attributes that are synonymous with Formula One.

Developed in a short period of time, and delivered on a high-spec commercial grade touchscreen, SportSim created a highly engaging game, built around an interface design that mirrored the iconic Albert Park Grand Prix circuit.

The game entertained `Mercedes me` patrons alongside other experiential elements during a fantastic week.

SportSim have development capabilities across diverse platforms to suit all gaming and entertainment requirements.