With all the time, research, energy and investment put in to launching a new product or service, it`s vital that a launch event goes with a bang, and your brand is propelled in to the spotlight.

Similarly, with all the hard work conducted internally by teams, it`s essential that staff celebrate the launch process, and maximum awareness is achieved across the company.

SportSim recently worked with Vitaco to help bring their internal event to life by developing a `product-focused` reaction game.

The game concept was simple but impactful, and highlighted again how effective interactive games can be to showcase a product offering, and grab attention for all the right reasons.

Congratulations to the team at Vitaco for pulling together a seamless event.

If you want to grab attention and make some `noise` at your product launch, get in touch with SportSim today.