Tag Heuer is one of the world’s largest luxury watch brands, synonymous with superior quality and performance. The Swiss watchmaker recently signed a three-year agreement with the PGA of Australia to become the Official Watch and Timekeeper partner of the association. The new partnership kicked off in December at Royal Pines on the Gold Coast at the Australian PGA Championship.

Aligned with their #dontcrackunderpressure campaign, the Tag Heuer team wanted something simple to implement, yet interactive and impactful, as an activation solution to complement their other Tournament village entertainment.

The Batak machine was the perfect solution again. Accessible to everyone, irrespective of age, gender, fitness level or ability. They came from wide and far to take on the reaction challenge….often forgetting there was a golf tournament on in the background! And why wouldn’t you have a go…with a brand new Tag Heuer watch up for grabs as the competition prize.

Even TAG Heuer’s General Manager for Australasia, Pierre Blouin stepped up for the challenge. A fun day in the hospitality marquee ended with music and drinks in the Village.

Hire Batak for your next event. It’s the ultimate active activation. Contact SportSim today for more details.